Discover
We look for innovative UK-based businesses with aspiring ideas
Invest
The EC2 Partners Fund invests both cash and media value in some of the UK's most exciting early-stage companies
Grow
We help the fund grow and scale companies with great potential and global ambitions
outstanding teams
What we do
EC2 Partners is a different kind of investor. We help you build your business but also turn your product or service in to a household name using our media partners, in a way that suits you. We’re aiming to become an active investor in growing companies, backing businesses with ambition across the UK.
You're in control
- A minority, non-controlling equity partner
- Long-term mindset and no exit deadlines
We back you all the way
- Initial investments typically from £750k-2m
- Follow-on funding to support long-term growth
More than money
- Global network of business leaders, sector specialists and other investors
- In-house support on board and executive appointments
Flexible funding tailored to you
- Funding to strengthen your balance sheet and ignite new growth
- Can be via equity, loan notes or a combination of both, into the business or out to existing shareholders

We're always looking for the next brilliant business to back. Want to join some of the nation's most ambitious and successful companies?
The Team
A combination of seasoned investors, operators and functional experts.
He has wide experience bringing consumer startups to market using his deep relationships and experience in the TV, media and digital arenas. He holds a degree in population statistics from the London School of Economics and is regulated by the FCA.
Currently Director of Boustead Capital Markets LLP, David is a guest lecturer at Manchester Business School and Chatham House.
He has a MA in Chinese from Edinburgh University and a MBA from Manchester Business school.
In 2011, Adam founded Smithfield as he looked to focus on bringing service to the forefront of all client relationships across all media disciplines, he's worked on Post Office Franchises, Alex Laurie Factors, Nationwide Business, Intelligent Finance and Nutmeg.


Objective + Strategies
Our investors expect an appropriate return of their capital, our goal is to meet and/or exceed those targets. The investment horizon for any portfolio company will be 3 to 5 years.
Direct Investment
£750,000 to £2,000,000 purchase of Preferred Equity or Convertible Notes with additional capital reserved for follow-ons, board representation or board observer seat, active engagement.
Co-Investment
EC2 Partners believe in sharing and cooperating with other strategic angels/VCs to identify attractive co-investment opportunities. EC2 Partners will maximize the use of strategic partnership to deliver outsized returns and will be more flexible with co-investment terms.
Leading the way to your potential
Let us assess your business's future growth potential and see if your business can hit our baseline criteria as illustrated on the spider graph. These are the 10 drivers we fundamentally seek to grow together faster:
- Growth Potential
- Competitive position
- Business Plan Solidarity
- Governance
- Organisation and Management
- Level of Risk
- Reporting
- Digitalisation
- Sales and Marketing
- Funding

Contact Us
EC2 Partners Ltd, 20-22 Wenlock Road, London, England, N1 7GU
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General Enquiries
For general and media enquires, please fill in the form below.